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Gaga also did some television appearances, while headlined the Super Bowl LI halftime show and the 2017 Coachella Festival.

She promoted the album with her Dive Bar Tour, a promotional concert in dive bars in the United States, and the Joanne World Tour, which began in August 2017 and ended in February 2018. The release and promotion of the album marked a softening of Gaga's image, who took on a more singer-songwriter-oriented look, consisting mainly of a pink, wide-brimmed cowgirl hat, vintage denim and pastel colors, evoking the 1970s. "Million Reasons" and "Joanne" were nominated - in different years - for Best Pop Solo Performance, for which the latter won the award. Joanne was nominated for Best Pop Vocal Album at the 60th Annual Grammy Awards. The album received generally favorable reviews from critics, who praised Gaga's musical direction, vocals, production and lyrical content, but had ambivalent reactions for its lack of cohesiveness. A piano version of the title track was released to radio in selected territories as the album's third single. "Perfect Illusion" was released as the album's lead single on September 9, 2016, and reached number one in France, while "Million Reasons" reached number four in the United States. To promote it, three singles were released: " Perfect Illusion", " Million Reasons" and the title track.

Joanne became Gaga's fourth consecutive album to debut atop on the US Billboard 200 and reached the top ten in over 25 countries, earning certifications in some of them. The singer's experience acting on the television series American Horror Story also influenced its creative process. Lyrically, the album delves into the theme of family and life's emotions the death of her aunt, Joanne Stefani Germanotta, deeply influenced the record. Musically, Joanne is a stripped-down, dance-pop, soft rock and Americana record with country elements, aimed to focus on Gaga's vocals. Gaga, Mark Ronson and BloodPop handled its production aside variety other collaborators, such as Kevin Parker, Emile Haynie, Jeff Bhasker and Josh Homme. It was released on October 21, 2016, by Streamline and Interscope Records. Joanne is the fifth studio album by American singer Lady Gaga.